Put simply it is when you are able to serve and engage with your customers across all the customer facing touchpoints. These will typically be online, in store, over the phone. A truly multi-channel company will be one that makes … Continue reading
Most companies tend to spend a lot of time developing ways in which to acquire new customers and persuading them to buy or take on a service from their website. Once a customer has purchased a product or service the … Continue reading
No matter how successful your site is at any given time, there is always room for further improvements, adding new functionality and/or tools that can further optimise its performance. Even the smallest incremental changes on your website will make a … Continue reading
Personas are fictional representations of groups of similar types of users that visit your site. Typically they are born out undertaking some initial research on your online business or potential business factoring in areas like the type of business your … Continue reading
This ensures that your resulting website or digital experience meets the customers needs as the whole development and design process will take into consideration what the users needs and wants and puts the customer at the centre of the whole … Continue reading
There are lots of ways to hold onto your customers once they have done business with you once. Here are just some examples to consider: You could introduce a loyalty scheme to encourage repeat purchases, or offer a discount off … Continue reading
There are several ways you can acquire new customers: Search: both natural/organic SEO and paid search. Add your products onto comparison sites if relevant or create product feeds that link back to your site from related sites. For example linking … Continue reading
Ensuring your customers can find most, if not all of the answers to their initial questions online is one of the most fundamental content strategies that should be considered for any website, in particular e-commerce sites. By monitoring the questions … Continue reading
It is unlikely that all the resources and expertise from technical point of view will exist in-house to deliver your online presence. It is therefore important to set out what you are looking for in your supplier partner(s) from the … Continue reading
